Privacy Policy

Fresh Pet Nutrition — B2B Premium Pet Food Solutions
Last Updated: June 15, 2026

Welcome to Fresh Pet Nutrition. We are a premier B2B partner specializing in high-quality pet food solutions formulated for dogs, cats, and fish, serving brands and distributors across Southeast Asian markets. Operating out of Singapore, Fresh Pet Nutrition (referred to as "Company", "we", "us", or "our") is fully committed to safeguarding the privacy and operational data of our corporate partners, clients, and website visitors.

This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website, interact with our digital platform, or engage our B2B commercial services. This policy is governed by and construed in compliance with the Singapore Personal Data Protection Act 2012 (PDPA) and other applicable regional data
privacy standards.

Corporate Commitment: At Fresh Pet Nutrition, we understand that pets are cherished members of families.
Our dedication to delivering exceptional pet nutrition from premium ingredients extends naturally to how we
handle data: with strict integrity, professional care, and complete transparency.

1. Information We Collect
As a B2B entity, the data we collect primarily concerns corporate interactions, corporate representatives, procurement queries, and wholesale distribution logistics. However, this may include personal data under the PDPA to the extent that it identifies individuals within your organization.

A. Voluntarily Provided Information
Corporate Account & Inquiry Data: Name of corporate representative, job title, business email address, corporate telephone number, company registration details, and country of operation when you submit quote requests or registration forms.
Commercial & Transactional Information: Billing addresses, shipping/delivery locations across Southeast Asia, bank account particulars, and credit verification documents necessary to fulfill commercial supply agreements.
Customer Support & Communications: Records of your feedback, technical specifications requested, or inquiries regarding our dog, cat, or fish food recipes.

B. Automatically Collected Data
Technical Log Data: Internet Protocol (IP) address, browser type, operating system, and referring URLs.
Usage Analytics: Information regarding how you navigate our platform, pages viewed, time spent, and operational preferences, tracked via functional cookies and web beacons.

2. Legal Bases and Purposes of Processing
We process your data strictly to advance our legitimate business operations, fulfill our contractual promises, and satisfy regulatory legalities in Singapore and importing jurisdictions. Purposes include:
Contract Fulfilling: Administering corporate accounts, manufacturing specialized pet food formulations, processing transactions, and coordinating regional logistics.
Business Communication: Responding to wholesale inquiries, supplying technical data sheets, and providing updates regarding ingredient sourcing or supply-chain statuses.
Marketing & Relationship Management: Distribution of corporate newsletters, product updates, or custom distribution offers applicable to your regional market (subject to your consent or corporate opt-out preferences).
Platform Security: Monitoring, preventing, and mitigating fraudulent transactions, system cyberattacks, or technical disruptions.

3. Disclosure and Sharing of Information
Fresh Pet Nutrition does not lease, sell, or trade your corporate or personal data. Your information is shared exclusively with verified parties under strict confidentiality protocols:
Logistics and Fulfillment Partners: Trusted regional shipping agencies, customs brokers, and warehouse operators executing deliveries within Southeast Asian borders.
Professional Providers: Financial institutions, credit bureaus, legal counsel, auditor networks, and cloud infrastructure providers aiding our operational workflows.
Regulatory Compliance: Law enforcement, judicial bodies, or statutory boards in Singapore or importing Southeast Asian countries when legally required to satisfy safety regulations, import audits, or statutory mandates.

4. International Data Cross-Border Transfers
Because Fresh Pet Nutrition operates from Singapore and serves dynamic markets across Southeast Asia, your information may be processed or stored outside of Singapore. In all instances of cross-border data transmission, we guarantee that the recipient organization provides a standard of protection to the transferred personal data that is comparable to the protection required under the Singapore PDPA.

5. Data Security and Safeguards
We implement robust corporate administrative, technical, and physical safeguards designed to isolate your data from unauthorized access, accidental alteration, disclosure, or destruction. This includes the use of encrypted secure network protocols, firewalls, strict role-based access permissions, and periodic reviews of our data storage methodologies.

6. Data Retention Policy
We retain your data only for as long as is necessary to fulfill the operational B2B purposes outlined in this Policy, or as dictated by standard Singapore corporate accounting laws, tax requirements, and product liability statutes. When data is no longer necessary for commercial or legal functions, it is securely destroyed or fully anonymized.

7. Your Rights and Access Control
Under the Singapore PDPA framework, you and your corporate representatives hold distinct data privileges:
Access Right: You may request a statement detailing what personal data we hold and information on how it has been deployed or shared within the past year.
Correction Right: You can demand swift correction of incomplete, outdated, or inaccurate information.
Consent Withdrawal: You may rescind your consent for promotional updates at any point by utilizing the "unsubscribe" options or contacting our Data Protection Officer.

8. Cookies and Digital Tracking
Our website utilizes functional and analytical cookies to facilitate efficient B2B portal navigation. You hold the authority to command your internet browser to refuse cookies; however, doing so may limit your access to specific operational modules or order tracking screens on our website.

9. Policy Variations and Modifications
Fresh Pet Nutrition reserves the right to revise or amend this Privacy Policy dynamically to match emerging business practices, technological updates, or legislative changes. The updated document date will be visible in the "Last Updated" field at the top of this page.